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Description
| SKU | N/A |
|---|---|
| Category | Bisnis |
- Manajemen Jasa : Definisi jasa, perbedaan barang vs jasa, pertumbuhan industri jasa
- Karakteristik Jasa dan Implikasinya
- Perilaku Konsumen Jasa
- Desain Produk Jasa dan Inovasi
- Standarisasi dan Kustomisasi Jasa
- Manajemen Permintaan dan Kapasitas Jasa
- Kualitas Layanan dan Model SERVQUAL
- Manajemen Sumber Daya Manusia di Industri Jasa
- Penerapan Teknologi dalam Layanan
- Strategi Pemasaran Jasa (7P Marketing Mix)
- Penanganan Keluhan dan Pemulihan Layanan
- Studi Kasus dan Praktik Manajemen Jasa
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