Description
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Description
| SKU | N/A |
|---|---|
| Category | Bisnis |
- Pengantar Perilaku Konsumen : defenisi dan ruang lingkup
- pentingnya perilaku konsumen dalam pemasaran
- Model Proses Keputusan Konsumen
- Motivasi dan Kepribadian Konsumen
- Persepsi Konsumen
- Sikap dan Perubahan Sikap Konsumen
- Pembelajaran Konsumen dan Memori
- Segmentasi dan Targeting Berdasarkan Perilaku
- Pengaruh Sosial: Keluarga dan Kelompok Referensi
- Budaya dan Subbudaya Konsumen
- Kelas Sosial dan Gaya Hidup
- Perilaku Konsumen Digital
- Etika dan Isu Terkini dalam Perilaku Konsumen
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