MANAJEMEN PEMASARAN
Starting: Rp44.000
Collaborative Authors:
Dr. Andy Wijaya, S.E.,M.M
Marsa, S.E.,M.M
Husni Hasbullah, SE.,M.Sc
Ulmi Sri Mutia, S.A.P.,M.A.P
Ika Puspitasari Dyah Rahmadhani, S.TP.,M.Agr
Rina Febrinova, SE.,M.MA
Editor:
Diana Purnama Sari, S.E.,M.E
ISBN:
978-634-05-4380-3
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Description
| SKU | N/A |
|---|---|
| Category | Manajemen |
Buku ini membahas tentang Pengantar Manajemen Pemasaran, Lingkungan Pemasaran, Perilaku Konsumen, Riset Pemasaran Dan Sistem Informasi Pemasaran, Segmentasi, Targeting, dan Positioning (STP) : Strategi Pemasaran Untuk Menciptakan Keunggulan Bersaing dan Pemasaran Digital Dan E-Commerce.
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